Partners & Customers

Jim Seneff on the TIC Principle™

At CNL, we take the long-term view of real estate, investing and business planning and growth. We seek to move to where the target will be, not to where it is now. We know that staying ahead of the competition in an ever-changing world of business, finance, securities and real estate, a company requires razor-sharp focus, unerring instinct and single-minded intent.

It requires what I call the TIC Principle™

TIC: Talent, Ideas and Capital™ is our shorthand for describing how we navigate and corner some of the best opportunities in the marketplace. We all know that the business, financial, securities and real estate industries move in cycles, but in order to capitalize on those movements I believe that you must have a guiding focus I call the TIC Principle.

Applying the TIC Principle will help any business to know not just where it is going, but also how to reach its goal.

As Da Vinci said, “simplicity is the ultimate sophistication.” That is why when you enter CNL Da Vinci Center™ – a 4,000-square-foot “idea lab” – you are greeted with this quote:

Unless you can get through complexity and distractions to the simple kernel of the idea, you cannot get to where you need to go. To get there, you need something as simple as the TIC Principle. How does CNL make TIC: Time, Ideas and Capital work?

• First, you need great talent. CNL constantly scouts for great talent.
• Second, great talent generates great ideas and inspires other talent, so we encourage life-long learning. We view business as a liberal art.
• Last, you need capital to allocate to unique and valuable ideas worthy of your investment. Not all ideas are equal . . . perhaps only one out of one thousand is worth pursuing.

Using the TIC Principle™ – TIC: Talent, Ideas and Capital™, CNL (through its affiliates and products) offers real estate and real estate investment trust services, real estate and business financing and development services and seeks to create value for our partners and stakeholders.

TIC: Talent, Ideas and Capital™ -- the TIC Principle™ -- is how we educate our partners; it’s how we plan, develop and grow our businesses in real estate and financial investments. It’s CNL’s ability to filter the good ideas from the bad, and to find the great ideas that have made CNL the solid and respected real estate and financial innovator.

Every business has hard assets like buildings and technology. The only leverageable assets in the future will be the ability to think creatively over the long term with razor sharp focus, unerring instinct and single-minded intent. Welcome to the TIC Principle.