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core values

The things we believe shape who we are.

The following core values (and their supporting statements) are the cornerstone of who we are and shape how we act as individual CNL associates and as a company:

We will respect the dignity of every individual.

  • We will recognize that every person is unique and his or her contributions hold value.
  • We will motivate each other to be the best we can be by listening with compassion and challenging without judgment.
  • We will welcome diversity in background, experience and perspective.

We will honor truth.

  • We will conduct ourselves with honesty and integrity at all times and at all costs.
  • We will fulfill our commitments with passion tempered by humility.
  • We will acknowledge our mistakes and shortcomings, and do all that we can to work toward lasting reconciliation and binding trust.

We will value our tradition to serve.

  • We will regard each relationship as a valuable asset.
  • We will seek "win-win" solutions.
  • We will pursue excellence relentlessly.
  • We will invest our best in the success of others.

We will champion a long-term perspective.

  • We will continue to build an enduring company by compounding our resources and talents through thoughtful and conservative investments in proven people, products and services.
  • We will first and foremost protect the downside by anticipating future market, technology and competitive trends.
  • We will endeavor to produce exceptional results through experience, creativity and hard work.
  • We will meet our fiduciary responsibilities to our clients.

We will develop people and foster teamwork.

  • We will create a learning environment that harnesses and releases both individual and corporate talent.
  • We will give our people the skills and resources to sharpen their capabilities, and the authority necessary to carry out their responsibilities.
  • We will work together across disciplines by sharing information and building consensus to achieve what is best for the entire company.

We will encourage faithful stewardship.

  • We will hold ourselves accountable for the use of our gifts.
  • We will make the most of our time, talents and resources.
  • We will maintain a healthy balance in our lives between serving our families, our company and our community.





Related Information

Reach Program >>
Learn how CNL's Reach Program helps us create a performance-driven culture, empowering individual growth.

Benefits >>
Read about the medical, dental, disability and life insurance programs available to CNL associates as well as plans for retirement and college savings.

Leadership Development >>
Learn how our Leadership Development program develops our associates as individuals and our organization as a whole.

Outreach >>
Learn how CNL associates are making a difference in the Orlando community through their support of events and local non-profit organizations.

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