Access CapitalInvestLearnDevelopAccess Services
Picture

The CNL Story

Leonardo da Vinci’s creative power was said to come from his “saper vedere,” a Latin phrase that means: “Knowing How To See.”

A Seed is Planted

The CNL story begins in 1973 with a $5,000 loan—father to son—one entrepreneur sponsoring another. That seed, nurtured and protected, has grown through the miracle of compounding into CNL Financial Group, Inc., one of the nation’s largest and most respected private real estate investment and development companies.

Picture

Compound Value

Jim Seneff leveraged a $5,000 loan from his father into one of the nation’s largest private real estate investment and development companies.

Compounding—the ability to earn money, not with physical labor, but with a sound investment strategy and the passage of time—has often been described as the eighth wonder of the modern world. At CNL, we invest Talent, Ideas and Capital™in real estate, building capacity and creating value over time, enabling our stakeholders to flourish.

We are good stewards of Talent, Ideas and Capital™, always looking around the corner to see what’s “next,” but that’s only half the story. Those who have worked, invested or partnered with CNL can attest that it’s our vision and commitment to our Core Values that makes working or investing with us a thoughtful and rewarding experience. There are lots of ways to do business, but only one CNL Way.

CNL Financial Group, Inc. (CNL) is one of the nation’s largest privately held real estate investment and development companies. Headquartered in Orlando, Florida, CNL is a sponsor of a wide array of investment products. Since its inception in 1973, CNL and its affiliates have formed or acquired companies with more than $23 billion in assets, including hotel, retail, restaurant, seniors' housing and lifestyle properties.

Who we are shapes what we do.

Your window on the world of CNL.

The marketplace of ideas.