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our story

My grandmother always said, 'You've reached a milestone in life when you can afford asparagus no matter what it costs.' CNL helps me to afford asparagus.

The CNL story begins in 1973 when a proud father makes a $5,000 loan to his son. This became the seed capital that started the community of companies we know today as CNL. Albert Einstein once described the effect of compounding as the eighth wonder of the world. As if to prove him right, that $5,000 loan built a business that today includes more than $5 billion in assets under management.
our business >>

The businesses CNL has formed or acquired manage properties in the restaurant, hospitality, retirement, recreational and retail industries.
The CNL Way >>

For more than 30 years, the way the people of CNL do business has been one of the qualities that defines us as a business. The CNL Way unites and inspires us in our mission to create enduring value.
our partners &
customers >>


CNL is privileged to collaborate with and serve a wide range of partners and customers, including some of the best known and most respected names in the restaurant, retail and hospitality industries, among others.
chairman's message >>

Read a personal message from James M. Seneff, Jr., founder and chairman of CNL Financial Group, Inc.

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