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“The CNL culture is one that inspires and motivates each of our associates to consistently act on behalf of the common good.”

Tom Sittema, Chief Executive Officer

Core Values
Home Careers Core Values

With a long-term perspective we will...

Respect Every Individual

  • We will respect the dignity of every individual.
  • We will recognize that every person is unique and his or her contributions hold value.
  • We will motivate each other to be the best we can be by listening with compassion and challenging without judgment.
  • We will welcome diversity in background, experience and perspective.

Encourage Teamwork

  • We will create a learning environment to develop our people, giving them the skills and resources to sharpen their capabilities, and the authority necessary to carry out their roles and responsibilities.
  • We will subordinate self-interest for the good of the team, investing our best in the success of others.
  • We will work together across disciplines to foster a team spirit by sharing information, advocating for others and building consensus to achieve what is best for the entire company.

Model Faithful Stewardship

  • We will hold ourselves accountable for the use of our gifts, relentlessly pursuing excellence.
  • We will demonstrate good stewardship of our time, talents and resources, serving others with a focus on achieving results.     

Promote Innovation

  • We will first and foremost protect the downside by anticipating future market, technology and competitive trends.
  • We will operate with flexibility, welcoming and adapting to change.
  • We will continue to build an enduring company by delivering distinctive products, partners and solutions to our clients that make a world of difference.
  • We will endeavor to produce exceptional results and meet our fiduciary responsibilities to our clients through experience, thoughtful innovation, performance-driven products and hard work.

Enrich Communities

  • We will maintain a healthy balance in our lives between serving our families, our company and our community.
  • We will engage in purposeful community development that benefits the health, welfare and growth of our local communities.

Champion Relationships

  • We will regard each relationship as a valuable asset.                 
  • We will seek "win-win" solutions.               
  • We will create a working environment, based on cohesiveness and mutual goals, that promotes open dialogue.

Honor Truth

  • We will conduct ourselves with honesty and integrity at all times and at all costs.
  • We will fulfill our commitments with passion tempered by humility.
  • We will acknowledge our mistakes and shortcomings, share truth with a gentle spirit, and do all that we can to work toward lasting reconciliation and binding trust.
  • We will seek to have the candid and forthright conversations necessary for the success of the team.