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About CNL

"Build capacity, protect the downside
and opportunity will come."

James M. Seneff, Jr.
Executive Chairman


Where vision creates value.


The democratization of investments.

Our Story

In 1973, CNL founder James M. Seneff, Jr. took a $5,000 loan from his father and began his own business by buying real estate in downtown Orlando for less than $3 a square foot. Forty years later, his investment has grown to become CNL Financial Group, a private investment management firm. Since its inception, CNL and/or its affiliates have formed or acquired companies with more than $34 billion in assets, and have raised more than $18 billion in private and public offerings through the broker-dealer and institutional investment communities. Today, under the leadership of Seneff, CNL continues to explore alternative investment options, both in and out of real estate, seeking to offer a diverse group of investment products to fit the ever changing needs of investors.

At CNL we believe that, when it comes to real estate, relationships transcend transactions. Our consultative approach, proven capital access, and more than 40 years of creating rewarding experiences, have made CNL the partner of choice for some of the most-respected names in the sectors we serve.